Besides my full-time job, and I am also always working on several side projects. In the last several weeks, there’ve been two that have been eating up most of my free time: tutoring and honey. My tutoring company, No Excuses Tutoring, has had an unexpected bump in activity recently. I had several web leads that [...]
Tag Archives: marketing
Inside Sales Analytics, Tracking Daily Activity
As a data geek who’s recently switched careers into sales, I can’t help but think about analytics in my new role as a Lead Gen Rep. To me data is crucial in understanding what’s effective and what’s not. So, I decided to be really diligent about keeping track of everything I do on a daily [...]
Coalition Against Unsolicited Commercial Email
Still going with the ‘I hate unsolicited email’ theme, yesterday I joined an organization called CAUCE after doing a few searches on the topic. On it’s website, CAUCE says that it’s mission as an all-volunteer consumer advocacy organization, has moved beyond its original mission of encouraging the creation and adoption of anti-spam laws to a [...]
Email Marketing, without permission
For the last two months, for the first time in my life, I’ve been actively involved in marketing activities of a startup company and one of the main issues I’ve found myself grappling with is email marketing. First, let’s acknowledge that email marketing is really easy: Buy a list of contacts from a vendor Load [...]
Irrationality of Customers
In a well phrased post, Seth Godin speaks again, here is a quote: You know that your car is more aerodynamic. You know that your insulation is more effective. You know that your insurance has a higher ROI. You’ve thought about it a lot because it’s your job to think about it. It’s your job [...]
