Check out my post about the change of direction at No Excuses Tutoring.
Category Archives: StartUp
Email Marketing, without permission
For the last two months, for the first time in my life, I’ve been actively involved in marketing activities of a startup company and one of the main issues I’ve found myself grappling with is email marketing. First, let’s acknowledge that email marketing is really easy: Buy a list of contacts from a vendor Load [...]
On Gaining Your Prospect’s Attention, or the “IBS”
Wendy Wiess has a good post on IBS (Initial Benefit Statement), here is a quote: The point is that you need to get into your customer’s heads and figure out what differentiates you (your company/products/services) from the competition and why your customers buy from you. Then in your cold call opening, lead with that differentiator [...]
Cold calling (from the callee’s perspective)
I found a great blog post by Greg Reinacker, CTO of NewsGator who apparently gets cold called a lot at work. Greg took the time to write out in detail what it’s like to be the reciepient of a bad cold call. Here are some good quotes: Imagine this, which seems to happen most of the time: Greg: “Hello, this [...]
What happened to Sales training?
From the Sales and Sales Management Blog, comes a guest post by Jonathan Farrington discussing the consequences of reduced opportunities for sales training, and the importance of ongoing personal training: During the seventies, eighties and nineties, it was common for large corporations such as Hewlett Packard, IBM, and Compaq etc to put their new sales recruits through [...]
Irrationality of Customers
In a well phrased post, Seth Godin speaks again, here is a quote: You know that your car is more aerodynamic. You know that your insulation is more effective. You know that your insurance has a higher ROI. You’ve thought about it a lot because it’s your job to think about it. It’s your job [...]
The Decision to Change My Career
Recently, I decided to change the direction of my career. Well, not that recently. It’s been brewing for almost 6 months now, probably since I got married last August. Getting married really made me redirect my attention to what I was doing with my life, and I found that I wasn’t as happy with my [...]
