Gotta love the illustration!
Me on Twitter
Gotta love the illustration!
Saw this image and fell in love as it illustrates a great point I’ve always struggled to visualize on paper like this:
Lots of interesting improvements are on the horizon for Brighton Blvd in Denver. Pretty interesting report to look through.
I was taking some product shots this week – and this was a great guide for what to do after you take your mediocre shots:
jyoseph.com » Make your product photos pop with a white background using photoshop.
I like this part:
When I ask an Exec about their Ideal Customer Profile (ICP) and they answer “Fortune 500” or “we’re a horizontal play,” I know I’m in trouble. Growing companies will often argue they can sell to anybody. But to scale, you need to know where you’ll find repeatable & profitable success.
Defining our ICP isn’t about creating a named account list, but it is about identifying where our optimal buyers reside. Including:
- Embracing the philosophy that not all prospects are equal
- Focusing outbound activity towards the accounts with the highest likelihood of success
- Triaging inbound activity – by aligning effort to opportunity
- Identifying market segments with future potential
The ICP should be central to a host of sales and marketing discussions and decisions.
And this part:
I just came across this again – I remember watching it a while back – great suggestions:
Authors at Google Presents Stephanie Palmer: Good in a Room – YouTube.