Besides my full-time job, and I am also always working on several side projects.
In the last several weeks, there’ve been two that have been eating up most of my free time: tutoring and honey.
My tutoring company, No Excuses Tutoring, has had an unexpected bump in activity recently. I had several web leads that came in, and as a result I found 3 more students to tutor this semester. Which meant that I had to go out and find/vet/interview tutors for them, and in general become more serious about the company. This of course is great news, and my next challenge is making the website better. Easier to find on Google, easier to navigate and more focused in terms of what the company is and why it exists.
The other project, has been to help a local beekeeper sell honey to new, and hopefully more upscale, markets. The first thing we did is re-label the honey. In order to differentiate honey from all of the other honey options out there, we decided to tell a story of what makes the this honey special. Through the new label of Grampa’s Gourmet we can tell the story of a multi-generational beekeeper based in a unique location (San Luis Valley) – and attract a higher price as a result. I’ve been busy building the website, and looking for partnerships with other companies to sell the honey.
